Children’s publisher Alligator Books has opened Alligator Creative Play, a new division that will publish creative play apps for children based upon its solely owned and third party licensed content.
The first app release, Me to You, is scheduled for release this month and features the Tatty Teddy character as well as coloring in, sticker creation and scene making activities.
It will be targeted to kids ages three to nine and will be the first app project from Alligator with expertise from AT New Media. FairPlay Media’s studio, Gusto Games (I-Spy), developed the app.
Alligator Books has already signed a number of other licenses and will announce the launch of further licensed and generic apps by the end of this year.
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