American Greetings Properties and UK licensing agent CPLG have picked Character Licensing and Marketing (CLM) to rep licensing and merchandising rights for Strawberry Shortcake in South Africa.
As one of its first moves, CLM has inked a deal with Wimpy Restaurants for a Strawberry Shortcake quick service restaurant (QSR) promotion in South Africa.
The promo, which has all 450 Wimpy Restaurants in the region participating, will allow consumers to receive a Strawberry Shortcake-themed promotional product (pencil case, crayons, stationery set, sketch pad with stickers, lunch box) with the purchase of any Wimpy Food 4 Kids Meal through January 2012.
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