Former TikTok executive Kudzi Chikumbu (pictured) will be channeling his creator economy expertise into a new gig as VP of creator partnerships at Tubi.

Chikumbu departed TikTok last summer after an eight-year tenure, most recently serving as the global head of creator marketing. In his new role, he will support the free, ad-based streaming service to bring in more original content from creators—a key investment for Tubi, which has been eager to meet a demand from younger audiences to see more of the digital world.

In June, the platform—which has more than 100 million monthly active users—set up a program overseen by Rich Bloom (GM of creator programs and EVP of business development) to add creator-led content to its library. At launch, it had secured popular YouTuber brands like FunnyMike, Jubilee and Mythical Entertainment.

Chikumbu’s hire coincides with the latest content expansion for the platform, which has just scooped up more than 5,000 episodes through a fresh batch of creator partnerships.

The list includes seasons six to eight of MrBeast, the YouTube channel of Jimmy Donaldson, who is wildly popular with tweens and teens. These three seasons, released between 2023 and 2025, will bulk up the existing MrBeast content on Tubi, which already runs a dedicated live channel for the superstar creator. 

Other teen-friendly digital creators bringing their content to Tubi under the new deal include Alan Chikin Chow, who is behind the popular high school series Alan’s Universe (95.9 million subscribers), and Steven He, who runs a comedy sketch channel (13.6 million subscribers).