Hasbro and Mattel were more successful in absorbing the brunt of Trump’s tariff chaos in Q2 than smaller toycos like Jakks Pacific that rely heavily on US sales. The Santa Monica-based company reported yesterday at market close that its net sales for the quarter were down by 20% due to a reduction in direct-import sales and hefty import price increases. 

Here’s a look at what’s in the report:

Q2 net sales: US$119.1 million

Year-over-year change: Down 20% from US$148.6 million

Domestic markets: US net sales dropped by 31% to US$87 million, thanks to a reduction in retail orders. 

Product segment performance: Toys and consumer products net sales took a 23% hit, down to US$80.4 million, while costumes proved to be more resilient, only experiencing a 12% sales dip to US$38.7 million. 

International offsets: A pivot to strengthening its non-US toy business put Jakks’ international net sales up by 41% to US$32.1 million. 

Six-month checkup: Year-to-date net sales are sitting at US$238.7 million, which is down slightly (3%) from the same period last year.

Licensed toy portfolio: Nintendo, Sonic the Hedgehog, Dog Man, The Simpsons, Bendy 

CEO’s remarks: “As challenging as this year is proving to be, we feel our first-half results demonstrate that we are managing our business well despite the persistent uncertainty we’ve all been navigating,” said Jakks chairman and CEO Stephen Berman. “I feel we are capitalizing on our decades of experience and relationships to work through these challenges from a position of strength, and I remain confident about where we are headed.”