Setting itself up as an educational stopgap for kids over the summer, Roblox has launched a new Learning Hub to spotlight games from some well-known kids & family brand owners.
The hub‘s titles range in target age from elementary to high school students. Roblox curates the content, which covers a variety of subjects including science, art, math and life skills. It’s accessible via the Roblox desktop and mobile apps, and there’s also a new “Learn” icon that will take kids directly there.
Given that Roblox has become such a massive game-creation platform, with millions of experiences on offer, having an easy-to-find spot for learning content is helpful for kids brands looking to stand out.
So far there are more than two dozen games featured in the Learning Hub, including generic ones like chess and sudoku. The two biggest brands featured there at the moment are Sesame Street and Care Bears. Sesame Street Mecha Builders (developed by Whacky Wizards, pictured at top) is a puzzle-solving game in which players use different tools to fix problems and learn some basics about engineering. Care Bears: Caring Quest (Exclusible) sees kids race to find a magical seed, while learning about social skills like kindness.
The hub also features some more unique titles, like Hello! Tokyo Friends, which teaches elementary-school kids about the history and culture of the Japanese city.

A look inside Roblox’s Learning Hub, which has games covering multiple subjects, including engineering and social studies.
Roblox plans to add more experiences, including one from BBC Bitesize (BBC’s free online educational resource for three- to 16-year-olds) called Planet Planners. This new geography-focused game will teach 11 to 14s how to deal with challenges like managing a large city and readying for natural disasters.
Brand owners aiming to be featured on the hub can tag their experience as educational and request to be added to the Learn & Explore category, according to a Roblox spokesperson. Roblox plans to continue adding experiences over time, and treat the hub as a long-term learning destination beyond the summer.
The Learning Hub fits into a broader Roblox strategy to position itself as a safe, positive and educational place for kids. In May, the company hired its first head of parental advocacy to help change the way parents view the platform. And in the last year, Roblox has added new safety features and parental controls, as well as creating a Teen Council to involve kids in making the platform safer for its 97.8 million daily active users.