Good news: Kids IPs are what US streaming audiences are tuning in for this year. Research firm Nielsen crunched its SVOD viewing figures from the first six months of 2025 and—you guessed it—preschool favorite Bluey is still leading the pack as the most-watched title overall. 

The Australian toon has generated more than 25 billion minutes of watch time on Disney+, which means it’s on track for a similar performance as it had in 2024, when it racked up roughly 55 billion minutes for the full year. Also holding back a sea of older-skewing TV competition, SpongeBob SquarePants on Paramount+ is the sixth most-streamed title overall this year (16.6 billion minutes). 

When it comes to streaming originals, adult titles are dominating the top 10. But live-action/CG-animted series Gabby’s Dollhouse on Netflix and Prime Video is the strongest kids show (6.01 billion) at number 13, with Netflix’s Stranger Things (5.4 billion) also making the top 20.

Kids animation also accounted for more than half of the top 10 movies, where the genre usually benefits from repeat viewing by children. Moana 2 has now claimed the top spot, accruing 7.2 billion minutes of watch time since its March 12 Disney+ debut, followed by Despicable Me 4 (6.3 billion) on Netflix. 

The original Moana (which generated some pretty massive viewing figures last year) also managed to finish in fourth on this new list, at 3.84 billion minutes. The Wild Robot (3.81 billion) on Netflix/Peacock and Sonic The Hedgehog 2 (3.7 billion) on Netflix/Paramount+ weren’t too far behind—with Peacock live-actioner Wicked (3.2 billion) and Disney+’s Frozen (three billion) cracking the top 10, too. 

Nielsen also released the June edition of its monthly TV usage report The Gauge today, revealing a streaming surge fueled in part by kids on summer break from school.

According to the report, streaming viewership made up 46% of all TV usage in the US for the month (compared to 18.5% for broadcast and 23.4% for cable), with time spent on streaming up 5.4% since May. Netflix enjoyed the largest monthly uptick (13.5%) among all the major streamers, followed closely by Peacock (13.4%).

Kids and teens who are now off from school were a big factor in driving the heightened viewing habits in June, mostly in streaming but also in the “other” category (which includes entertainment options like video game consoles and set-top boxes). Total TV usage among six- to 17-year-olds increased by 27% from the previous month. “Not coincidentally, Netflix and Peacock both saw the largest month-over-month increases from the six- to 17-year-old group, with viewing from that cohort jumping 32% and 37%, respectively, versus May,” a release from Nielsen noted.