Following in the footsteps of Netflix and TF1, which announced a groundbreaking carriage deal on June 18, Prime Video has agreed to distribute public broadcaster France Télévisions’ programming in France—and subscribers can watch it immediately. 

Starting today, new seasons of animated children’s series Peppa Pig (Hasbro), Ninjago (WildBrain) and Street Football (Banijay Kids & Family, Monello Productions) will be be available via Prime Video. 

For no additional price, all Prime members in France will be able to access France TV’s kids content, along with nearly 20,000 content titles in the pubcaster’s catalogue, in a dedicated corner of the Prime Video homepage. 

Both media companies have strong audiences in the country. France TV boasts a 29.1% share of the total broadcast audience, with its france.tv streaming service drawing 130 million views and 21.4 million unique visitors each month. In 2024, Prime Video had 9.5 million French subscribers, according to analytics tracker FlixPatrol. 

Just two weeks ago, Netflix announced a similar deal to carry TF1’s content in France—but that carriage agreement doesn’t start until summer 2026. Shortly after the news broke, researchers and industry veterans hailed it as a groundbreaking way to introduce broadcast networks’ content to a larger viewership, and predicted similar deals would follow—although no one seemed to expect another to follow this quickly. It’s unclear whether this deal was in the works before the Netflix announcement, and at press time the network had not responded to Kidscreen‘s request for clarification on that point.

Adding France TV’s content is a big win for Prime Video, which is aiming to be the country’s “number-one destination for entertainment,” said regional MD Christophe Deguine in a release. Prime’s French service already offers programming and channels from other streamers and major media companies including Max, Paramount+, Universal+ and MGM+, but for an additional fee.

For France Télévisions, this partnership is a way to get its content in front of more viewers, said president and CEO Delphine Ernotte Cunci. “With this new distribution method, our group is taking a historic step to strengthen the visibility of its public service offering, and thus allow all audiences to rediscover and discover the unique richness of france.tv in new environments.” 

Image courtesy of France TV Group.