Deals in Brief – June 23, 2025

Simple Modern is dropping Barbie and Hot Wheels back-to-school collections next month, and Paw Prints Publishing will release the first range of Lyla in the Loop books next spring.
June 23, 2025
  • Simple Modern has partnered with Mattel to develop a new range of products for the back-to-school shopping season themed around Barbie and Hot Wheels. The collection will roll out at retailers across the US and Canada next month and includes a mix of backpacks, tumblers, lunchboxes and water bottles featuring both brands. 

 

  • Baker & Taylor’s Paw Prints Publishing kids imprint has picked up the book rights to PBS KIDS’ 2D-animated comedy series Lyla in the Loop and will release a short story collection, two storybooks for emerging readers and one novel for leveled readers in spring 2026. 
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