In what’s shaping up to be a tough week for the industry, with layoffs also playing out at Disney and Warner Bros. Discovery, Spin Master is also making job cuts across the company.
There’s no word yet on the number of roles or the departments that will be impacted, but this workforce reduction is one part of the Toronto-based toyco’s strategy to deal with tariff-centric challenges—which have been shaking up the toy business this year and which were recently cited as the primary reason for layoffs at collectible toy manufacturer Super7.
To better navigate the business in its current state, Spin Master is working on a multi-pronged plan that will involve diversifying its supply chain and other cost-cutting strategies. The company noted its intention to eventually produce 70% of its toys for the US market outside of China in a Q1 report last month that highlighted a 13.6% revenue bump compared to the same period last year, thanks largely to strong global toy sales.
But Spin Master also pulled its full-year guidance due to market uncertainties around the tariffs imposed by US President Donald Trump. The company was originally forecasting a 5% year-over-year revenue increase in 2025.