Moonbug Entertainment has launched its first-ever ad spot as part of the most significant branding campaign to date for flagship property CoComelon—targeting parents in need of little support. 

The CoComelon Can Help campaign includes a 60-second ad spot produced by ATTN: that shows families how to use CoComelon to navigate daily routines (like getting dressed and going to the bathroom). Also planned are humorous billboards (by No Problem), social media partnerships and a refreshed website for parents with parenting tips and tricks. 

Moonbug is launching the campaign to push the message that CoComelon isn’t just about entertainment; the brand can also help make day-to-day family life easier, reduce stress and make kids and parents laugh, says Katelynn Heil, Moonbug’s head of brand marketing and franchise strategy. “With this campaign, we’re making the hard parts of parenting feel just a little easier, meeting families where they are—on and off screen.” 

Almost half of all parents (41%) feel too stressed to function most days, according to a 2024 report from the US Surgeon General, which Heil points to as evidence that a campaign like this is essential. She also notes that families are already turning to CoComelon in waves for daily support in managing things like taking a bath (“Bath Song” has nearly seven billion views on YouTube) and going to the bathroom (“Potty Training Song” is up to 426 million views). CoComelon Can Help is an effort to give them more content they can use along these lines. 

A CoComelon Can Help billboard. Image courtesy of marketing firm No Problem.

The campaign encompasses multiple partnerships in LA, Atlanta and Nashville (collectively dubbed the Melon Squad), positioning CoComelon as a helpful resource for caregivers. Providing families with services like branded meal kits, house cleaning, playtime and fridge stocking, these partners include nonprofits (Hot Mess Express, Children’s Hospital Los Angeles), restaurants (Perkins, Huddle House) and family-focused companies (FIT4MOM). 

The company has also teamed up with influencers MomChats (1.6 million followers on Instagram) and DadChats (1.4 million subscribers) to make a series of videos called CoCo-fessions, in which they talk openly about being parents. And there’s even a hotline (1-844-TOTLINE) that families can call to hear CoComelon nursery rhymes 24/7. 

“From brushing teeth and potty training, to mealtime meltdowns and bedtime battles, we know the early years of parenting come with big challenges. And we’ve seen how families are using CoComelon—not just for entertainment, but as a tool to help make those moments a little bit easier,” says Heil.