Netflix appears to be more bullish than ever about its long-term growth prospects and profitability.

The streaming behemoth has set its sights on a US$1-trillion market capitalization and annual revenue of US$80 billion (roughly double last year’s US$39 billion) by 2030—according to The Wall Street Journal, which has cited sources from an annual business review meeting the streamer held last month.

Top Netflix execs outlined strong financial targets for this end-of-decade period in the meeting, such as tripling its operating income to hit US$30 billion.

To pave the road for growth, the company is banking on its ad-supported tier, setting a US$9-billion global ad sales target for 2030. In the same period, Netflix is also looking to build a stronger presence in international markets (Brazil and India were highlighted, in particular) and achieve a global base of 410 million subscribers, well above its Q4 2024 tally of 302 million. 

The internal strategy could shape up to be good news for the kids industry, particularly given the continued popularity of children’s programming and animated content on the platform—and also quite the feat amid current macroeconomic uncertainties as a result of US President Donald Trump’s tariff plans. The streamer, however, seems to be preparing to meet this challenge head-on with its recent hire of chief global affairs officer Clete Willems, who joined the company last week to lead its international policy teams and manage trade policy broadly.