Deals in Brief – April 14, 2025

Disguise picks up NA costume rights to PAW Patrol's latest feature film, and BBC Studios is cooking up a new food-themed Bluey cinematic event in May with Vue.
April 14, 2025
  • Jakks Pacific’s Disguise division has expanded its existing PAW Patrol costume license with Paramount Consumer Products to include both the core TV series and PAW Patrol: The Dino Movie. Disguise will roll out a refreshed costume line for the brand to retailers across North America in time for Halloween this year, followed in 2026 by an all-new collection inspired by the franchise’s next CG-animated family feature. Disguise has been a regional PAW Patrol costume licensee since 2021, but its initial deal only included first film PAW Patrol: The Movie.  

 

  • BBC Studios is partnering with European cinema chain Vue to bring a package of Bluey episodes to the big screen next month. Bluey at the Cinema: Let’s Play Chef Collection will run from May 2 to 5, showing eight food-themed segments from the preschool series in an hour-long film event. 

 

  • Mattel has signed a new multi-year license extension with the WWE to continue producing action figures, playsets, roleplay items and vehicles based on the league’s iconic wrestlers. This agreement has been in place for 15 years, and Mattel currently sells its WWE products in more than 50 markets worldwide. 
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