Disney’s StudioLAB has teamed up with advisory/accounting firm Deloitte to create new tech systems that will improve the production process, from development to delivery.
The first concept in the works as part of this collaboration uses virtual reality to make it easier for artists to build scenes, move the camera, block actors and arrange props in the previsualization stage of production. Traditionally, previs has involved complex modelling and animation tools, the need for which would be eliminated under this new system since creatives will be able to play around with the set in real time using VR. They can also share their thoughts and interact with the scene in real time, without having to spend hours drafting new sketches.
Deloitte’s media and entertainment division has worked with other media companies on technical solutions in the past. In 2023, for example, it teamed up with Shutterstock to help artists get paid for generative AI models using their data. And last year, it built a digital guest experience for SoFi Stadium in LA. The firm has also been researching and sharing VR insights in recent months, including giving a public shoutout to Paramount Global for using the tech to engage and train its employees.
StudioLAB is a Disney Studios-run development team that’s focused on ideating new technology and innovating storytelling. In 2022, it entered into a five-year partnership with T-Mobile to explore more efficient methods for capturing, producing and distributing content through the telecom giant’s 5G network—such as using wireless tech to scout remote movie locations from home, and improving the time it takes to transfer content to other locations.
Pictured is Disney’s StudioLAB courtesy of Disney.