Netflix Games is planning to launch a new mobile kids app called The World of Peppa Pig in June as part of its recently refocused gaming strategy that’s now leaning into games for young viewers. 

The World of Peppa Pig will boast educational activities such as puzzles, mini-games and coloring books featuring characters from Hasbro’s iconic preschool series, and Netflix is complementing the app’s release with the launch of new Peppa Pig episodes in the US. 

Kids & family content drives nearly 15% of all viewing on Netflix, and Peppa Pig is a big performer for the streamer, with season six (22.4 million views), and seasons one and three  (17 million views each) all making it into its top-100 most-watched list for July to December 2024. 

Netflix has made no bones about its determination to get into the multi-billion dollar gaming industry. In its Q4 financial results, the streamer revealed that its games strategy had crystallized to focus on a few key genres, including kids games, narrative games based on its own IPs and party games.