LA’s Invisible Universe is opening up access to its AI-powered animation pipeline, and has already attracted several companies looking to speed up production and reduce costs.  

Called Invisible Studio (pictured), its proprietary service uses AI to power the end-to-end creation of short-form content in 2D, CG, anime and photorealistic animation. It incorporates several AI-powered tools for ideation, scriptwriting, storyboard creation, image and video generation, editing and exporting. 

Pricing ranges from US$35 per month to enterprise levels, and the company has launched a beta version that has a waitlist of potential clients lined up to try it out. 

So far, the results of Invisible Studio have been obvious and quite dramatic, says Tricia Biggio, co-founder and CEO of Invisible Universe. “It reduced our own per-minute content spend by 90% across all IPs, speeding up our time to market.” The in-house team has also been able to create videos in under two hours, and even new users are making one-minute videos in hours instead of weeks or months, she says.  

Invisible Studio is already being used by several US-based and international production companies, game publishers and toy manufacturers, adds Biggio. Jo Redfern, former head of brand for BBC Children’s & Education, is among the clients that have tested it out. Redfern launched a marketing/consultancy business called Futrhood Media last year, and Invisible Studio allowed her to make a three-second anime-style game highlight from a rugby match in 10 minutes. She posted the clip on LinkedIn yesterday. 

Canadian AI filmmaker Dale Williams (whose short film Alex won Best Narrative Film at the Austin AI Film Festival earlier this week) has also been using Invisible Studio to ideate and speed up content creation. 

And 16-year-old artist Nyla Hayes plans to use it to launch content based on her Long Neckie World NFT collection. “Having everything I need—sounds, voiceovers, animation tools, etc.—all in one place is a huge time-saver, but it also significantly reduces costs by eliminating the need for multiple subscriptions,” she says. On the platform, Hayes aims to compile two- to three-minute animated videos she’s made over the past year into a 15-minute short film that will serve as a pilot for her preschool series Nyla’s Long Neckie World—with enhanced visuals, sounds, VO and animation. She expects to drop this video on YouTube in early Q3. 

Invisible Universe, which specializes in making digital-first brands such as Qai Qai (with Serena Williams) and original character Ember, originally created its AI pipeline to speed up the production of proprietary content for social media and YouTube. “But we recognized that the problem we were solving for was one many others shared,” says Biggio. 

Image of Invisible Studio, courtesy of Invisible Universe.