Netflix made US$10.2 billion in Q4 2024, representing an impressive 16% year-over-year uptick in revenue. And this news resulted in a quick 14% share bump for the streamer on the heels of its latest quarterly financial report coming out yesterday.

One big reveal was that the platform picked up a whopping 19 million new subscribers in Q4—”the biggest quarter of net adds in our history,” according to a shareholder letter. This figure far exceeds Q4 2023’s 13 million new subs and Q3 2024’s five million.

Netflix now has a total of 302 million subscribers, but the company will stop sharing quarterly subscriber data from Q1 2025 on, though it still plans to pull the curtain back on select milestones. And operating income for Q4 has come in at US$2.3 billion, up 52% year-over-year.

In the wake of this revenue growth, Netflix is implementing price increases in a number of markets, including the US, Canada, Portugal and Argentina. In the US, the streamer’s standard ad-free plan will increase from US$15.49 monthly to US$17.99; the ad-based plan will go up from US$6.99 to US$7.99; and the premium plan will cost US$2 more at US$24.99.

It’s worth noting that the ad-based subscription tier, driven by its appeal to cost-conscious consumers, has performed consistently well in attracting new subcribers—in Q4, this plan accounted for more than 55% of sign-ups in countries where it’s offered, with ad-based memberships up by 30% since Q3.

CG-animated holiday pic That Christmas (63.8 million views, pictured) and the fourth season of teen/YA series Outer Banks (36.8 million views) were among Q4’s list of most popular titles, which was otherwise largely dominated by adult content. 

However, the streamer made sure to highlight the return of younger-skewing fan-favorites like Wednesday and Stranger Things in 2025. For this year, Netflix is also forecasting a content spend of US$18 billion. And in another move that should attract younger viewers, Netflix said it will continue to make its games accessible on all device types over time, as well as expanding its offering of cloud games on TV this year.