Last night’s sixth-annual Licensing Awards drew more than 1,300 retailers, licensees, licensors and suppliers to London’s Grosvenor House Hotel in honor of this year’s best in all aspects of the licensing and marketing industries. UK retailer Next (pictured) took home both the top retailer and the best kids retailer of licensed products awards, while Peppa Pig electronics received accolades for the second year in a row. Here’s a snapshot of this year’s winners within the kids/youth categories:
Best Licensed Toys or Games Range
Star Wars Talking Plush Range from Underground Toys
Best Licensed Dress Up or Party Range
Sesame Street Dress Up Costumes from Smiffy’s
Best Licensed Children’s Apparel Range
The Gruffalo SS11 Range for Sainsbury’s TU from Brecrest Babywear
Best Licensed Written, Listening or Learning Range
Peppa Pig Electronic Learning Range from InspirationWorks
Best Licensed Paper Products or Stationery Range
Star Wars Classic Poster and 3D Poster Range from GBeye
Best Licensed Giftware Range
Hello Kitty Nerdy Range from Blueprint Collections
Best Preschool Retailer of Licensed Products
Asda (includes George@Asda)
Best Kids Retailer of Licensed Products
Next
Best Direct Selling Retailer of Licensed Products
Amazon
Top Retailer Award
Next
Best Preschool Licensed Property
Fireman Sam
Best Schoolers/Tween or Teen Licensed Property
Ben 10
The Best Classic Licensed Property
Star Wars