Netflix’s revenue was up by almost 3% to US$8.1 billion in Q2, compared to the same quarter last year, and the global streamer has laid out ambitious revenue forecasts for the rest of the year.
The company added 5.9 million new paid subscribers this quarter, even as it cracked down on password-sharing by charging users who shared their subscription with users outside of their household. Netflix rolled out this “paid sharing” fee in more than 100 countries this May, and it will be introduced everywhere else this month.
Now that the streamer is cracking down on password-sharing, it’s feeling more confident about its financial outlook, predicting that Q3 revenue will climb by 7.5% from the same period last year to US$8.5 billion.
“While we’ve made steady progress this year, we have more work to do to reaccelerate our growth,” the company said in its letter to shareholders. “We remain focused on: creating a steady drumbeat of must-watch shows and movies; improving monetization; growing the enjoyment of our games; and investing to improve our service for members.”
The company provided an updated list of its top-10 films and series of all time based on views, but the only kid-friendly movie to make the list is Robert Rodriguez-directed superhero film We Can Be Heroes, which is in at number six. On the TV side of things, tween/teen series Wednesday (pictured) and Stranger Things season four took the number-two and number-four spots, respectively.
Streaming is becoming increasingly competitive, but Netflix says it’s still the market leader, citing Nielsen data from June 2023 finding that when it comes to time spent streaming, Netflix has an 8.2% share of screen time in the US during the day, only bested by YouTube at 8.8%.