UK-based toyco Vivid has taken on the master toy rights for the CBeebies preschool girls series Everything’s Rosie from V&S Entertainment.
Vivid’s Rosie toy range will feature plush, interactive and musical toys as well as push-along vehicles. Other products in the Rosie toy line will include jigsaws in a box, selected games and collectables.
The range is slated for a July 2011 launch and will be supported by TV advertising, PR and viral marketing.
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