The animation studio behind the Miraculous franchise has created a new division to boost the company’s direct-to-stream content business.

ZAG Stream launches today, led by the studio’s SVP of TV content Maria Doolan, who joined the company last year. Doolan has been responsible for ZAG’s global content distribution strategy and has worked closely with the studio’s consumer products team and global partners, building on her 17-year career at Zinkia Entertainment.

The new division’s first project will be the CG-animated superhero series Fairyon, which is currently in pre-production. ZAG Stream will seek exclusive and non-exclusive SVOD and AVOD distribution deals for the series at MIPCOM.

The show (13 x 60 minutes) features fairy tale characters—Little Red Riding Hood, Aladdin, Gretel, Cinderella, and Jack of beanstalk fame—who unite to prevent a mysterious knight from freeing a terrible adversary. Nathanaël Bronn is creator and director, with Jeremy Zag producing.

ZAG Stream joins the studio’s existing divisions, which include production companies and animation studios located in Europe, the US and Asia. Its animated television division, Zagtoon (created in 2009), has produced nearly 500 half-hours of original content that have been sold to television networks in more than 120 territories.

Other divisions include ZAG Animation Studios, ZAG Films,  ZAG Play and ZAG Records.