Content Media’s Television division has recruited former Toonz exec Matt Cooperstein to spearhead its renewed efforts in the kids, teens and tweens programming genre.

Based out of Content’s US office, Cooperstein will work with international producers and broadcasters to acquire and develop programming to expand its catalog of youth content.  He will also work with Content’s sales teams in Los Angeles and London as well as Content’s digital department to drive sales of the catalog on multiple platforms.

Hailing from California-based Toonz Entertainment, Cooperstein brings with him more than 20 years of experience launching programming throughout the US and worldwide, including Wolverine, X-Men and Speed Racer The Next Generation.

His hire marks another step in the resurgence of the company’s kids’ division, which recently struck a deal to ship a host of children’s comedy and drama to Australia’s national broadcaster ABC TV, including live action drama Even Stevens, The Assistants and Black Hole High.

Content Television (formerly Fireworks International) currently holds the library rights to 3,200 hours of TV programming incorporating major drama series, non-fiction entertainment, special event programming, kids’ series, TV movies and mini-series.