Toy giant Hasbro plans to build upon its corporate responsibility and environmental sustainability initiatives and will be hiring a director of Product and Packaging Sustainability to help facilitate these changes.

For 2011, the company has set a goal that at least 75% of its paper packaging will be derived from recycled material or sources that practice sustainable forest management. Hasbro will also replace all wire ties from its packaging with sustainable materials made from paper rattan and other materials.

And by 2015, Hasbro has set a goal of 90% usage of these materials and sources for all of its paperboard packaging and in-box game content. Hasbro is also working with its core toy and game licensees to help them put similar standards in place.

The toyco significantly reduced plastic bags from its product instructions this year, removing some 800,000 pounds of material worldwide from the waste stream.