Mega retailer Toys ‘R’ Us has named former Mattel Brands president Neil Friedman as president of its US business.

In his new position at Toys ‘R’ Us, Friedman will oversee all merchandising, marketing, store operations, merchandise presentation, global sourcing and product development, as well as merchandise planning and allocation for the company’s 866 stores and online business in the US.

Friedman’s extensive career in the toy and juvenile product businesses began with Mattel in 1997, when Tyco, where he then served as president, preschool, was acquired by Mattel.  In 1999, he was named president, Fisher-Price Brands, and served in that capacity until 2005 when he was appointed president of the newly formed Mattel Brands, which brought Mattel and Fisher-Price together under one corporate unit.