Minnesota-based Blip Toys is taking its trend toy of the moment Squinkies to the gaming market thanks to a deal with Activision Publishing.
Activision has picked up worldwide rights to develop, manufacture and distribute video games based on the girl-skewing mini-figure brand.
The agreement spans entertainment software products across platforms such as handheld, console and connected platforms, as well as PC and mobile devices.
The new Squinkies video games are expected to roll out throughout the year, with the first Nintendo DS title for girls releasing in April.
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