Stockholm-based licensing company Plus Licens welcomes Sarah Todd to the new role of retail business manager covering Central & Eastern Europe.

Todd will be responsible for developing and maintaining relationships with key retailers/accounts in the region on the buying level as well as on the marketing side and will work together with Plus Licens’ local and regional teams to drive revenue at retail. She will officially assume her new role in February.

The licensing vet most recently worked as international licensing manager at World Wrestling Entertainment in London, managing overall strategy and daily relationships with agent network across EMEA, securing new agency for Russia and Eastern Europe, building out licensing program in Turkey and working with global toy licensee Mattel on individual territory roll out plans.