Pittsburgh-based Fred Rogers Productions has promoted executive in charge of production Ellen Doherty to the newly created role chief creative officer. Reporting to president and CEO Paul Siefken, in her new role Doherty will oversee an expanding portfolio of kids’ content and a growing team.

Doherty joined Fred Rogers in 2016 to manage the creation of TV and digital content, including Daniel Tiger’s Neighborhood, Peg + Cat and Odd Squad. She also created the short-form preschool series Through the Woods and served as the show’s head writer and EP.

Prior to joining Fred Rogers, Doherty was the executive producer and story editor on long-running PBS Kids series Cyberchase at Thirteen/WNET. Before that, she was series producer and writer for civil engineering firm Terra Associates, where she produced a video series on media literacy and communication skills for grades one to six. She’s also worked as a writer at Discovery International and Metro TV, and held roles as a producer at HBO, ABZ and was a producer on the PBS Kids series Reading Rainbow.

Doherty’s promotion follow’s the company’s recent rebrand from Fred Rogers Company to Fred Rogers Productions. The move was to better emphasize it as a producer with a growing catalogue. Since then, the prodco has been busy growing its business. It launched the first live show based on its animated series Peg + Cat this February and is producing a third season of its popular live-action series Odd Squad with Toronto’s Sinking Ship Entertainment, set to air on PBS Kids in winter 2020.