Listening to tapes/records/CDs-81%
Watching TV-79%
Visiting friends-77%
Listening to the radio-59%
Watching a movie at home-56%
Going to a movie-53%
Playing a sport-53%
Talking on the phone-51%
Reading books -51%
Spending time with family-44%
Going shopping-44%
Source: The New World Teen Study, 1996, The BrainWaves Group, a division of DMB&B Advertising