The third annual MIP-Asia takes place December 5 to 7 in Hong Kong.

In 1995, 2,300 attendees from 1,007 companies from 54 countries participated in MIP-Asia.

633 program buyers (300 of whom were new attendees) selected films for purchase from 211 exhibiting companies in 1995.

For the first time, MIP-Asia Licensing will be part of MIP-Asia. This new market is designed to bring together all major players in the sector who target Asian markets.

A market survey undertaken at MIP-Asia 95 revealed that distributors consider China to be their primary target, followed by Hong Kong, South Korea, India and Singapore.

South-East Asia is the licensing industry’s fastest-growing market, generating US$24 billion and ranking second after the U.S., which represents 60 percent of global licensing revenues.