Opinion: A view from Europe: Diverse German market presenting a challenge

In 1996, the disposable income of more than nine million German children age six to 15 was worth approximately DM17.3 billion (US$9.9 billion). In addition, these kids exerted an influence on purchases made by other family members, to the tune of...
By
December 1, 1997

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu