If it has to do with kids, Turner’s filing it under Cartoon. Following a recent decision to move all animated programming to Cartoon Network, Turner recently announced that all kids-related sales and marketing will also be handled by the kid network under the direction of senior VP and general manager of Cartoon’s Sales and Marketing unit, Kim McQuilken.
Joe Uva, president of Entertainment for Turner Broadcasting Sales, says the move will integrate all licensed promotions, presence marketing and sales linked to kids into one coordinated division. McQuilken adds that the consolidation makes it easier for advertisers to access the full range of promotional services for reaching kids offered by Turner.
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