US-based Lion Forge Animation has committed to investing 30% of the total budget for Korean studio Between Happyup’s new preschool series Happy Babies, Comi & Bebe. It will also manage marketing and distribution in all territories except for Asia, where KOCCA and Seoul Business Agency will retain these rights.
The 3D/CGI-animated series is packaged as 52 x five-and-a-half-minute episodes, with 26 focusing on story and the rest on original songs.
Between Happyup also plans to launch a YouTube channel around the IP, along with companion apps/games and long-form holiday and special event content for SVOD platforms and broadcast.
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