Hoping to build upon its steady infant goods business, FAO Schwarz plans to launch a new babies catalog this month. Titled FAO Baby, the catalog will feature information on high-end name-brand and private-label goods in the home furnishings, toy and apparel categories for newborns to three-year-olds. FAO will mail out copies of FAO Baby, which it will publish annually, to four million of its customers.
FAO readies baby catalog
Hoping to build upon its steady infant goods business, FAO Schwarz plans to launch a new babies catalog this month. Titled FAO Baby, the catalog will feature information on high-end name-brand and private-label goods in the home furnishings, toy and apparel...
June 1, 2000
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