Sesame Workshop, the nonprofit behind Sesame Street, has upped senior executives Steve Youngwood and Sherrie Rollins Westin to newly created divisional president positions.

Previously the EVP of media and education and COO of Sesame Workshop, Youngwood will now serve as president of media and education and COO of Workshop. Moving forward, Youngwood will take on leadership of The Joan Ganz Cooney Center as it drives growth in research and thought leadership for educational organizations, academics and policymakers. Youngwood joined Sesame in 2015 from Nickelodeon, where he served as EVP and GM of digital media and entertainment products.

Westin, now president of global impact and philanthropy, previously served as EVP of global impact and philanthropy. She led Sesame’s successful bid for the MacArthur Foundation’s US$100 million grant, which was awarded to Sesame Workshop and the International Rescue Committee (IRC) to aid in the education of young children displaced by conflict and persecution in the Middle East. Before joining Sesame Workshop in 1998, Westin held senior positions with both ABC Television Network and U.S. News & World Report.