Japanese toycos forgo the cutting edge in favor of classic toys at the Tokyo Toy Show

Responding to a slight drop in Japanese toy sales from US$5.76 billion in 2000 to US$5.73 billion last year (a blip that stems from a slightly weakened economy and lower birthrate), the country's toy kings are going back to basics. Like their U.S. brethren, high-tech high flyers like Bandai, Konami and Takara are turning away from high-priced digitoys to offer new SKUs based on classic toys and entertainment properties with existing consumer equity. That much was readily evident at Tokyo Toy Show 2002, held last month at the Tokyo Big Sight convention center.
By
June 1, 2002

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