YTV trend-hunters read the kid cool radar

Being in the business of kids, there's only one thing you can be certain of - they are a constantly moving target. So what does a snapshot of today's kid look like? They are tech-savvy, globally-aware and brand-conscious. They collect Yu-Gi-Oh! cards, play video games like Golden Sun, and are active members of the Neopet community. They're a fickle bunch, and cracking their code is the ultimate challenge.
By
October 1, 2002

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