LEGO hits double-digit revenue growth in the first half of 2025

This uptick was largely driven by the launch of 314 new LEGO sets from January to June.
August 28, 2025

While toycos of all sizes have struggled to navigate supply chain disruptions and increased tariffs from the ongoing trade war, The LEGO Group seems to be swimming above all of that turmoil. The Danish brick-maker published its earnings for the first half of the year yesterday, unveiling record-breaking revenue gains compared to the same period last year. Here are some key insights to note:

H1 revenue: US$5.4 billion

Year-over-year change: Revenue up 12% from US$4.85 billion last year, and consumer sales also rose by 13%.

New product releases: LEGO has launched 314 new sets in the past six months, including its first wave of Formula 1-branded SKUs. 

Bestsellers: LEGO City, Technic, Botanicals, Icons and Star Wars

Major H1 announcements: The company expanded its core LEGO portfolio with new licenses for One Piece, Pokémon and Bluey, as well as opening up a new Americas headquarters in Boston that will house 800 employees. 

Expanding retail footprint: Two dozen new LEGO Stores opened in H1, bringing the total to 1,079 worldwide. 

Remaining sustainable: By end of year, 60% of all materials purchased by LEGO will be produced with sustainable sources. The company also introduced new materials to create LEGO tires made from old fishing nets, ropes and engine oil. 

Leadership says: “With the solid financial foundation we have built over several years, we continue to invest in capacity expansions and strategic initiatives that fuel our growth,” according to CEO Niels Christiansen. “Above all, the results reflect the enduring dedication and passion of our more than 31,000 colleagues around the world who have stayed focused on reaching more children with inspiring LEGO play experiences.”

 

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