- Korea’s leading instant noodle company Nongshim has signed a food licensing deal for KPop Demon Hunters. The company’s top noodle brands, and a brand-new noodle product launching at the end of this month, will feature characters from the Sony Pictures Animation/Netflix film on packaging (pictured). The limited-edition noodles will be available in Korea, North America, Europe, Southeast Asia and Oceania. This isn’t the first licensing deal for the hit film—Netflix has already released apparel, jewelry, plush and products in other categories on its website—but a noodle partnership is fitting, since this snack plays a comedic role in the movie.
- Speaking of K-pop, superstar group BTS has teamed up with McDonald’s to launch a Happy Meal program giving away a collection of TinyTAN toys that reimagine the boy band members as cute animated characters. The toys will start rolling out on September 3 in Happy Meals that also come with a QR code to unlock a digital game featuring the group’s songs.
- Warner Bros. Games, TT Games, DC and The LEGO Group have joined forces to launch a new LEGO Batman: Legacy of the Dark Knight game in 2026 on all major gaming platforms. This kid-friendly title focuses on Batman teaming up with allies and fighting villains as he trains with The League of Shadows.
- It’s a good week to be He-Man. Mattel and Gambit Games have signed a deal to create a digital collectible card game called He-Man and the Masters of the Universe: Battle for Eternia that will launch on mobile devices (iOS and Android) and then PCs sometime later this year. In the game, kids can battle it out with hundreds of cards featuring iconic He-Man characters. And in other He-Man news, Mattel has partnered with Limited Run Games to develop He-Man and the Masters of the Universe: Dragon Pearl of Destruction, a 2D-animated fighting game for consoles and PCs that will launch in 2026.
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