- Chinese collectable company Pop Mart has inked a new deal with the Triple Five Group to launch a new US storefront at The Mall of America in Minnesota. This new location will open to the public in the fall, featuring exclusive blind boxes and figurines of its viral sensation Labubu and other collectible characters, like Crybaby, Skullpanda and Peach Riot. More kids brand activations in the megamall include Miniso, The LEGO Store, CoComelon Playdate, Crayola Experience and Nickelodeon Universe.
- Following a sell-out collab in March, Sanrio has expanded its licensing agreement with Life360 to launch a second range of Hello Kitty-branded Bluetooth trackers this week for kids and families. The collection features four new designs of Sanrio’s flagship character, which will be sold in US big-box stores Walmart, Best Buy and Target.
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