Wildly popular game creation platform Roblox got even bigger in a strong Q2, posting double-digit increases in revenue, bookings and average daily users. Here are all the key takeaways from its quarterly report and earnings call: 

Revenue: US$1.08 billion (up 21% over Q2 2024)

Bookings: US$1.4 billion (up 51% over Q2 2024)

Average daily active users: 111.8 million (up 41% over Q2 2024)

The 13-and-up demo is huge: Compared to the same quarter last year, Roblox’s daily active users in this age range have grown by 54%, and they spent 72% more hours engaged in Q2 2025. The group represents 64% of the platform’s total daily active users and 66% of total engagement hours. 

Kids games go viral: In July, Roblox had five experiences with more than 10 million daily active users, including kid-friendly roleplaying game Brookhaven (Brookhaven by Voldex) and simulation title Grow a Garden (The Garden Game). 

Interwoven experience: Most (75%) of Grow a Garden‘s daily active users played at least one other game in the same day, which “highlights the healthy interconnected nature of our platform,” said Roblox co-founder and CEO David Baszucki. 

How much daily active users spend: US$12.86 (up 7% over Q2 2024)

Average monthly unique payers: 23.4 million (up 42% over Q2 2024), an all-time record for Roblox, said Baszucki said on the earnings call.

Hours of engagement: 27.4 billion (up 58% over Q2 2024)

Creator earnings: In the last 12 months, Roblox’s top 10,000 creators have earned an average of more than US$110,000. Plus, that figure skyrockets to nearly US$1 million for the top 1,000 creators, and to US$10 million for the top 18.

Broad growth: According to Naveen Chopra, Roblox’s new chief financial officer, “More than half the growth and experience spend came from non-top-10 titles. And that in turn translates to significant earnings for creators of all sizes.” 

A people move: Manuel Bronstein, Roblox’s chief production officer, is leaving as of September 30 to “pursue personal interests and entrepreneurial opportunities.” A former Google product exec, Bronstein has been at Roblox for the past four and a half years, and he’ll stay on as an advisor until April 13.

Q3 prediction: Revenue between US$1.11 billion and US$1.16 billion, and bookings between US$1.59 billion and US$1.64 billion.

Full-year prediction: Revenue between US$4.39 billion and US$4.49 billion, and bookings between US$5.87 billion and US$5.97 billion.

Parting words: “Despite tremendous growth to date, we’re really just scratching the surface of a very large and lucrative gaming market,” Chopra said. 

Image courtesy of Roblox