Imagine a kid being able to hop onto an app and create—in minutes—a brand-new episode of Bluey featuring the characters, setting and themes they want to see. That’s the long-range promise of San Francisco-based startup Fable, which has just secured a key investment from Amazon for its new AI-generated TV-making app Showrunner. 

Set to roll out publicly this week, after several months of alpha testing with 10,000 users, Showrunner will initially be available for free. But Fable eventually plans to charge creators US$10 to US$20 per month for credits that will let them make hundreds of custom TV scenes. Anyone can view these AI-made videos at no charge, and also share them on YouTube and third-party platforms. 

During the app’s alpha phase, Fable set up a Discord server and invited consumers to try out the technology and create a short scene—ranging from 30 seconds to five minutes. There are tutorials on the process, which basically involves typing in a few bits of information, including a prompt defining the scene, the set location and the characters. 

At this early phase, Showrunner seems to skew more towards adults, and there are currently only two original shows created by Fable on the platform that people can use as a stylistic framework for creating new scenes and characters. 

But one upcoming show listed in Fable’s catalogue is a kids series called Goldie’s World (pictured) from California-based GoldieBlox (which previously teamed up with The Jim Henson Company and YouTube to make STEM-focused kids series). Goldie’s World is about the 12-year-old genius behind a string of over-the-top inventions that solve everyday problems, like opening a locker or cleaning up a cafeteria.

There will be a separate launch when this series becomes publicly available on Showrunner, says GoldieBlox CEO and founder Debra Sterling. And during the alpha phase, users created “thousands of minutes of content” based on it and rated the experience as positive. 

Goldie’s World could create a blueprint for other kids entertainment brands to follow, and as this tech develops, Showrunner’s applications for kids content could continue to expand. 

“I’m excited about this partnership because it opens the door for our fans to engage with GoldieBlox not just as viewers, but as creators—making their own episodes, remixing scenes and shaping their own adventures,” says Sterling. “By using AI as a tool for creativity, we’re extending our longtime commitment to making STEM fun, hands-on and empowering for the next generation of innovators.”