- Mattel has joined forces with New York-based Mischief Management to launch a new fan convention themed around its iconic Barbie dolls. The first Barbie Dream Fest will take place in Fort Lauderdale, Florida next March, featuring a wide range of exclusive merchandise, fashion shows, panels and exhibits celebrating the brand’s legacy with its devoted fanbase.
- Netflix has renewed live-action tween drama Wednesday for a third season. The timing of this announcement comes before the August 6 launch of season two, which will see the titular Addams family member return to Nevermore Academy to face new foes and delve deeper into her family’s secrets.
- The Lumistella Company has partnered with Outright Games to develop an Elf on the Shelf console video game celebrating the brand’s 20th anniversary. Elf on the Shelf: Christmas Heroes will roll out to retailers worldwide on October 17 featuring 24 levels of platforming, puzzles and mini-games that players must complete to save the holiday season from potential ruin.
- Sesame Workshop has appointed WildBrain CPLG to oversee L&M opportunities for Sesame Street in Norway, Sweden, Finland and Iceland. The agency also reps the preschool brand in Iberia, where it has recently added ZARA (apparel), Karactermania (bags), My Other Me (costumes), Grupo Erik (homewares) and Comic Studio (t-shirts and shorts) as new regional licensees.
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