Warner Bros. Discovery has unveiled its seventh-annual Back to Hogwarts campaign, putting some much-needed magic into back-to-school season for kids and families worldwide. 

This year’s Harry Potter-themed celebration will kick off in August, with theaters across North America, EMEA and select international territories screening Harry Potter and the Goblet of Fire for a limited time to celebrate the film’s 20th anniversary. 

WBD has also teamed up with Snapchat to launch four new Harry Potter 3D Bitmoji Lenses that let users place their digital avatars in iconic scenes from the films featuring Hogwarts, Platform Nine and Three-Quarters, the Goblet of Fire ceremony and the Wizard Chess board. 

Here are some highlights from this year’s event, broken down by region: 

UK

In addition to screening Goblet of Fire for free on August 31, London’s Cineworld Leicester Square will hold a live Q&A with the actors who portrayed Fred and George Weasley from the original films, as well as hosting a cosplay competition awarding prizes from The LEGO Group and The Noble Collection to the best-dressed wizards in the audience. Meanwhile, Warner Bros. Studio London is running a lottery to take 300 winning guests on a September 1 studio tour to learn more about the making of the Harry Potter movies. 

US

Starting in August, Harry Potter Shops in New York and Chicago will carry limited-edition Back to Hogwarts-branded collectibles and accessories. These are timed to coincide with the Harry Potter: A Forbidden Forest Experience‘s move to Chicago later this year, and the Harry Potter and the Cursed Child play returning to Broadway in the fall. 

Germany

The iconic Westfield Hamburg-Überseequartier shopping mall will be transformed into a young wizard’s paradise starting on August 29, with partners The LEGO Group, Haribo and Thalia hosting themed interactive activities and giveaways of Harry Potter merchandise at their flagship stores. 

Japan

Harry Potter is teaming up with the Saitama Seibu Lions for two sports-day crossovers in August. Plus, HP-branded baseball jerseys and hats will be available for purchase at the Belluna Dome’s merch stalls from August 29 to 31.