Miraculous Corp and Outfit7 have partnered to create a year-long collaboration between their flagship franchises, Miraculous Tales of Ladybug & Cat Noir and Talking Tom & Friends. 

This crossover campaign kicks off on July 31 with two gaming-focused activations that will see Ladybug join mobile title Talking Tom Hero Dash as a playable character, while Talking Tom makes his first appearance on Roblox in Miraculous RP: Quests of Ladybug & Cat Noir to challenge players with new quests for branded rewards. 

Miraculous Corp’s VP of gaming experience Elinor Schops says summer break was the perfect launch window for this collab, as this is when game engagement time spikes across all platforms for younger audiences. 

More opportunities for the characters to meet up in each other’s universes will take place throughout the year, including additional gaming events, merchandise launches and narrative-driven content expansions. Outfit7’s head of marketing Tea Dora says these moves are the first steps toward building a dynamic shared universe where both brands can co-exist and attract a larger fanbase. 

“When we first connected with the team at Outfit7, we had open, creative conversations about what we could build together”, Schops says. “A year-long collaboration allows us more time to fully explore the potential and roll out a richer experience for fans of both brands.”

The timing of this partnership comes as Miraculous celebrates its 10th anniversary and as Outfit7 commemorates Talking Tom’s market debut 15 years ago in the mobile game Talking Tom Cat. Both brands are highly active in the gaming space: Miraculous RP has generated more than 860 million plays since launching in 2021, and the Talking Tom game series is enjoyed by 470 million active users each month.