San Diego’s Bonkers Toys has signed a global master toy deal with gaming YouTuber Preston Arsement to develop a toy line inspired by his PrestonPlayz channel. 

Under the exclusive agreement, Bonkers will initially focus on manufacturing and distributing a range of PrestonPlayz plush, roleplay products and blind-box collectibles for a spring 2026 retail launch. The toyco’s senior director of brand marketing Katy Roshannon says it will also be looking at Arsement’s most-viewed videos and existing DTC merchandise to trigger ideas for new product designs. 

The PrestonPlayz channel launched on YouTube in 2018 and has since racked up more than 16.8 million subscribers and 7.4 billion lifetime views. Arsement is best known for his Let’s Play gaming videos in which he plays popular kids games such as Minecraft, Five Nights at Freddy’s and Poppy Playtime with his friends. 

Bonkers has really been positioning itself as a go-to toy partner for creator-driven brands lately, with master toy deals for Ryan’s World, Ninja Kidz, LankyBox and Aphmau already in its pocket. The company also added Invisible Narrative’s Skibidi Toilet IP to this growing portfolio in May 2024, rolling out a range of Skibidi-branded Mystery Toilets and action figures to retailers worldwide last fall.