Deals in Brief – May 23, 2025

May 23, 2025

Paris-based digital brand manager Soupir has taken on Maddie + Triggs, a preschool toon produced by Ireland’s Turnip + Duck. The company will set up and oversee multi-language channels for the show, as well as working closely with distributor Mediawan Kids & Family to ensure that this YouTube content aligns with the TV strategy. Soupir is already managing channels for kids series such as Mystery Lane and Grizzy and The Lemmings.
Looking to strengthen Paddington’s presence in the youth lifestyle category, Studiocanal Kids & Family has tapped Skinnydip London to make a range of products such as phone cases and apparel featuring the brand. This collection will roll out over the next few months, following a lead line of products that has just hit retail. The Skinnydip deal is part of a broader Studiocanal L&M strategy to build more Paddington touchpoints for Gen Z consumers.
On the heels of a marketing blitz announcing the birth of Peppa Pig’s new baby sister Evie this week, Hasbro is leveraging the storyline in several new products, as previously teased. Ravensburger is expanding its range of Peppa Pig puzzles with new jigsaw sets depicting the pig family of five, with a wooden puzzle set and a Christmas-themed giant floor puzzle among the formats lined up.