REPORT: British kids spend 83 minutes a day watching YouTube

And although they prefer to login alone, there's a healthy amount of family co-viewing happening on the platform, where ad recall and purchase conversion is significant.

By Ryan Tuchow

May 15, 2025

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TAGS:

co-viewing, Giraffe Insights, kids favorite brands, Kids favorite YouTube channels, Precise TV, UK data, UK kids, UK kids viewing habits, YouTube, YouTube data

About The Author

Senior reporter for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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REPORT: British kids spend 83 minutes a day watching YouTube

And although they prefer to login alone, there's a healthy amount of family co-viewing happening on the platform, where ad recall and purchase conversion is significant.

READ THE FULL STORY

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