Invisible Narratives has teamed up with LA-based licensing agency Global Merchandising Services to spearhead the expansion of its flagship IP Skibidi Toilet in the global consumer products market. 

GMS is also on record as Skibidi’s master licensee for apparel & accessories, and it holds some rights in footwear, loungewear, stationery, sporting goods, outdoor products and arts & crafts as well. This new partnership will build on a Skibidi toy range from San Diego-based Bonkers Toys that rolled out worldwide last October through big-box retailers Walmart and Target.

“These new categories are essential,” says Lisa Streff, North American SVP of licensing and brand development at GMS. “Not only do they align with the imaginative spirit of the Skibidi brand, they also allow us to create everyday touchpoints for fans to connect with the series.” 

GMS is also charged with managing Skibidi’s global e-commerce and retail strategies. Invisible CEO Adam Goodman says the agency is well-positioned to take the brand to new heights, given its extensive experience with scaling entertainment and music brands including Gordon Ramsay Hell’s Kitchen, Backstreet Boys and the International Anime Music Festival. Goodman also notes that Invisible will leverage GMS’s broad network of partners to navigate potential tariffs and the rapidly changing marketplace strategically. 

The Skibidi Toilet IP first debuted on YouTube in 2023 as a series of short animated videos produced by Alexey Gerasimov (DaFuq!?Boom!). To date, they have generated more than 17 billion views on the platform. Invisible got involved last July, when it signed a deal with Gerasimov to develop the property into a feature film and TV series, projects that are being spearheaded by Goodman and chief creative advisor Michael Bay.