BBC Studios Digital Brands has commissioned a new digital-exclusive series called Bluey Dancealongs, which takes popular songs from the IP’s core animated series and turns them into dance routines for kids to learn and perform.
The division tapped professional dancer Dianne Buswell (pictured), a winning contestant on Australia’s Strictly Come Dancing last year, to choreograph and star in a package of five one- to three-minute videos mining viral musical moments that have stemmed from Bluey.
Some featured tunes include “Lollipop Yum Yum Yum” (17 million views on the Bluey YouTube channel) and “Burger Dog” from a Bluey Minisode that generated more than seven million views.
Lead video Bluey Theme Song Dance Routine launched today on Bluey’s YouTube channel (10.7 million subscribers), website Bluey.tv and all of the brand’s social channels. And new episodes will roll out weekly.
BBC Studios Digital Brands commissioned Bluey Dangealongs with BBC Studios Kids & Family to get kids moving and to reinforce the core “fun & family” ethos of the Bluey brand, says SVP of digital Jasmine Dawson. It’s co-produced by Whistling Wolf, BBC Studios Digital Brands and Ludo Studio.
On a bit of a tear lately, BBC Studios Digital Brands has commissioned seven new Bluey digital series to launch this year—including Bluey Dancealongs. This amounts to 80-plus new episodes of content for YouTube, Dawson told Kidscreen in March. The division already has one Bluey hit on its hands with Bluey Book Reads, which has amassed more than 75 million views and is currently rolling out its second season.
Image courtesy of BBC Studios