Deals in Brief – May 1, 2025

Penguin Random House expands its 20-year partnership with Disney Publishing, and Nike and Rebel Girls are launching a book and several videos aimed at Gen Alpha girls.
May 1, 2025
  • Penguin Random House and Disney Publishing have expanded their partnership to cover more licensed formats and brands. Effective today, this new deal gives PRH the rights to publish a wide range of picture books, middle-grade/young adult novels, manga, reference books, behind-the-scenes titles, eBooks and audiobooks based on content from Disney, Pixar, Marvel, Star Wars, 20th Century Studios and National Geographic (pictured). The two companies have worked together for the past 20 years, and in 2023, Disney Publishing appointed PRH to distribute all of its children’s and adult titles worldwide. 

 

  • Nike is saying Just Do It to making Gen Alpha content with Rebel Girls. The two companies have teamed up to produce a 12-episode video series, four podcast episodes and a book—all of which are focused on inspiring girls to be sporty by introducing them to well-known women athletes. Chronicling the story of its namesake WNBA player, A’Ja Wilson: The Best Is Yet to Come is available for free in some Nike stores and on the Rebel Girls site. And the videos and podcast episodes will roll out weekly on both partners’ YouTube and social channels until May 29. 
About The Author
Senior reporter for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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