People Moves – April 25, 2025

Aurora World announces two senior promotions, and Spin Master brings in a seasoned financial executive to take over from retiring EVP and CFO Mark Segal.
April 25, 2025

  • Jonathan Roiter (pictured) is joining Spin Master next month as EVP and CFO, a role that Mark Segal is retiring from. Roiter is coming off of a two-year stint as CFO of software company Softchoice, but he worked in the same capacity at Montreal’s Goodfood Market and ACE Bakery in Toronto earlier in his career, as well as consulting for McKinsey & Company.

  • Plush toymaker Aurora World, which has Peanuts and True and the Rainbow Kingdom in its licensing portfolio, has elevated Michael Kessler from SVP to EVP of sales and marketing. And stepping into the SVP role is Tony Sayles, who moves up from VP of sales.
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